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R Kelly |
Nna Na wa o!
Please note that your marketing (of which digital is an integral part of) strategy is very critical and deserves the same time and attention as the ones you put into recording those songs (I hope you did really put time and attention to your recording though).
Today, with over 11 million daily internet penetration density and 125 million active mobile phones in Nigeria, digital marketing should be an artist first engagement tool. This is the wonderland of unending opportunities and those who has learnt to live here right are reaping humongous rewards.
So what do you need to do to design, develop and deploy effective digital marketing strategy to sell yourself and your music.
Below are my 5 tips
1. WHO ARE YOU?
Abi na...Who the SPOON are you? It aint about the fake bling chains or the aba-made sneakers and the dirty china jeans. It's understanding who you are and the purpose for doing what you are doing.
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TIWA SAVAGE |
So also you too must begin to do same, define your music and the purpose you wish it to serve. The market knows and feels originality when the hear one, they know who is faking it and who is serious about what he/she is doing so "you ain't fooling anybody". Ok, there maybe one or two lucky exceptions, but you may never be one of these in a life time plus 2. Enough said on this...on to the next one.
2. MAKE MUSIC
LOL...isn't that what why you are here in the first place? Well let me prick your blow-blom (Balloon); lots of artists don't make music, they make noise. A cacophony of musical instruments joined and mixed with voices that's a mix of cricket and a drunk bullfrog trying to outshout each other is what a lot of these artists call music.
We hear these everyday and we are not impressed and if you are in this category of noisemakers, you are sitting on a veeeery long thing. The moral of this story is "You better make good music or else you are wasting everybody's precious time".
3. GET A MANAGER/PR
Music business is serious business and should be treated as such. One thing i know about creative people is that very very few of them can play the business game and so end up being exploited. So if you mean to go far in this business sector and make a living from it, you need to get someone who understands the terrain and can handle your "biz".Your Manager should be a cross between RICHARD BRANSON and JIMOH IBRAHIM.
Cellulant Nigeria is leading value added services (VAS) company based in Lagos. They have a wide range of mobile application services with key value propositions for Customers
- Bulk SMS
- Shortcodes
- CRBTs They are located in Lagos, Nigeria.
...TO BE CONTINUED